Maricruz Arce
Toronto, Canada

CONTENT MARKETING

Integrated launches and seasonal stories carried across email, ecommerce, social and web — with each piece working together.

The Rise of Residencies, slide 1 of 6 The Rise of Residencies, slide 2 of 6 The Rise of Residencies, slide 3 of 6 The Rise of Residencies, slide 4 of 6 The Rise of Residencies, slide 5 of 6 The Rise of Residencies, slide 6 of 6
The Rise of Residencies 01 / 06
Your Environment, slide 1 of 10 Your Environment, slide 2 of 10 Your Environment, slide 3 of 10 Your Environment, slide 4 of 10 Your Environment, slide 5 of 10 Your Environment, slide 6 of 10 Your Environment, slide 7 of 10 Your Environment, slide 8 of 10 Your Environment, slide 9 of 10 Your Environment, slide 10 of 10
Your Environment 01 / 10

Organic Content & Community (Tierramor)

Role: Content strategy, creative direction, copywriting & publishing

Developed organic social content, building a consistent brand presence around retreats, events, community and destination storytelling while supporting audience growth and engagement.

SOCCO product post featuring wooden spoons
Link to Post
SOCCO back-in-stock post featuring bottles and playful homewares
Link to Post
SOCCO summer sale storefront promotion
Link to Post

Product & Promotional Campaigns

Role: Content strategy, creative concept, filming, editing & publishing

Developed and produced social content around key retail moments, including seasonal promotions, product restocks and campaign launches, translating commercial priorities into timely, brand-aligned content.